YOU DON'T HAVE A FUNDRAISING PROBLEM.
YOU HAVE A BRAND IDENTITY PROBLEM.
Every fundraising activity should earn its place in your organization's story. If it doesn't connect to who you are, what you stand for, and where you're going — it doesn't belong in the plan.
A customized annual fundraising plan rooted in your brand story, not someone else's template
A clear, authentic voice for talking about your work that your whole team can actually sustain
90-minute kickoff to discover your brand, set goals, and map your fundraising journey.
A strategy where every fundraising activity earns its place in your organization's story
DOES THIS SOUND LIKE YOU?
Your fundraising feels forced and disconnected You've tried the templates, followed the advice, and done the campaigns. But nothing quite fits. The asks feel awkward. The messaging sounds like every other nonprofit. And your team struggles to sustain something that doesn't feel like them — because it isn't. When your fundraising isn't rooted in who you actually are, donors can feel it. And so can you.
You're flying by the seat of your pants every year There's no real plan. No roadmap. No way to show your board or your donors what fundraising is going to look like this year. You're reactive instead of strategic, starting from scratch every January, and it's exhausting everyone, including you. The problem isn't effort. It's that you're building tactics without a foundation.
The same two people are carrying everything Your fundraising depends on a handful of relationships and one or two people who know how to work them. If they leave or burn out, the whole thing falls apart. You know this isn't sustainable. But without a clear brand story and a plan built around your whole team's strengths, there's no way to spread the load.
FUNDRAISING AS UNIQUE AS YOUR MISSION
Most fundraising consultants start with tactics. I start with your story.
Before we build a single plan, I need to understand who you actually are — your brand, your mission, your team's strengths, and what you can realistically sustain. Because the best fundraising plan in the world fails if it doesn't fit the humans executing it.
In 90 days we build something that's completely, authentically yours. Every fundraising activity earns its place in your story. Nothing goes in the plan just because it worked for someone else.
You bring the mission. I bring the strategy. Together we build something that lasts.
HERE'S WHAT IT'S LIKE TO WORK WITH A THOUGHT PARTNER
MEET YOUR THOUGHT PARTNER
Hi, I'm Jenna. Barbie was my boss for nearly 5 years. Before that I raised millions for indie films with no stars, no guarantees, and no obvious reason anyone should invest.
What worked every single time? Not the budget projections. Not the distribution plan. The story of why this project needed to exist right now.
The reason your fundraising isn't working? It's not because you're bad at asking for money. It's because you haven't yet built the brand foundation that makes asking feel natural, authentic, and sustainable.
I've spent my career finding the path that's actually yours. Not a template. Not generic advice. The specific strategy built around who you actually are — your strengths, your story, your team's energy, and the legacy your organization was created to leave.
I work with arts and humanities organizations that believe everyone belongs and that how you raise money matters as much as how much you raise.
The 90-day engagement is $15,000. If you're ready to invest in a plan that actually fits your organization — let's talk.
If you're tired of fundraising that doesn't feel like you...
It's not a tactics problem. It's a brand identity problem. And that's exactly what we fix together in 90 days — starting with your story, building your plan, and leaving you with a fundraising strategy your whole team is genuinely excited to execute.
